How to Set Your Rates

  1. Research Global Rates: Look at what Americans or Europeans charge for the exact same work.
  2. Calculate Your Baseline: Know how much you need to survive comfortably.
  3. Add Premium for Value: Charge based on the value you bring to their business, not just your time.

Stop Accepting $5/Hour

Just because $5 is plenty of Naira when converted doesn’t mean you should settle for it if the market rate is $25.

When you underprice yourself, clients actually trust you less. They think your work is low quality. Stand firm on your pricing. If a client says “it’s too expensive,” simply reply with your value proposition. If they walk away, let them. Quality clients pay for quality work.